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27 novembre 2011

Haribo at Montparnasse railway station!

Haribo opened its first candies kiosk at Montparnasse railway station. It is its second point of sales (after the factory store) of direct distribution channel. It is playful, modern and colored, like the brand. The whole range of candies is displayed...

Posté par haribocbeaulavie à 21:14 - Commentaires […] - Permalien [#]

Tags: Haribo, Kiosk, station

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25 novembre 2011

Who are the candies consumers?

By Anne-Lise We can distinguish five main categories of candies consumers. 1. Addicts and greedy consumers. • They love children candies (79%) and bubble-gums (62%), but also many other kinds of candies which they eat very regularly, for all occasions:...

Posté par haribocbeaulavie à 19:17 - Commentaires […] - Permalien [#]

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24 novembre 2011

Haribo brand strategy

Competition is really hard on the candy market. Actors have to fight to promote their products offer and not to be overtaken. This market is saturated because of many of competitors such as Cemoi, Lutti, Chupa Chups or Kraft. Nonetheless, Haribo is the...

Posté par haribocbeaulavie à 17:29 - Commentaires […] - Permalien [#]

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21 novembre 2011

TangFastics!

Posté par haribocbeaulavie à 19:05 - Commentaires […] - Permalien [#]

Tags: Haribo, UK

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21 novembre 2011

Haribo & Hummel create the new fashion shoes!

Posté par haribocbeaulavie à 18:59 - Commentaires […] - Permalien [#]

Tags: Haribo, Hummel, co-branding

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21 novembre 2011

Co-branding Hummel/Haribo: High collection!

As the first ever, Hummel has designed fashion shoes featuring some of the world’s most famous sweets: ‘Rotella’, ‘Piratos’ and ‘Guldbamser’ from the sweet manufacturer HARIBO. Two icons meet and a fashion classic is born, one that puts a smile on your...

Posté par haribocbeaulavie à 09:57 - Commentaires […] - Permalien [#]

Tags: Haribo, Hummel, shoes, co-branding

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8 novembre 2011

Haribo, also for grown-ups!

Illuminati - Pub Haribo 2012 Calendrier Maya par Harlock18

Posté par haribocbeaulavie à 18:54 - Commentaires […] - Permalien [#]

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8 novembre 2011

Haribo & "Le tour de France", a long story!

HARIBO AU COEUR DE LA CARAVANE DU TOUR DE FRANCE

Posté par haribocbeaulavie à 18:19 - Commentaires […] - Permalien [#]

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8 novembre 2011

Some Sweet Figures

By Anne-Lise The French candy market has a turnover of nearly two million euros. It is composed of five categories: Bubblegum are first with a total turnover of 590 million Euros. In second position are “children” candies (€450 millions turnover). Pocket...

Posté par haribocbeaulavie à 17:54 - Commentaires […] - Permalien [#]

Tags: bonbons, marché de la confiserie

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6 novembre 2011

Haribo Kid's Cup

Haribo Kids’ Cup was created in 2010 by the French Sandrine Medenburo, the ex-number 1 in Golf. This event begins with thirty-three different qualifying rounds throughout France, Italia and Switzerland. It ends with the prestigious Evian Master course:...

Posté par haribocbeaulavie à 16:07 - Commentaires […] - Permalien [#]

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