The Sweety World of Haribo

15 décembre 2011

Haribo and "Le Tour de France"

Haribo is one of the historic sponsor of the famous cycle race "Le Tour de France". Haribo distribute 1,500,000 candy bags during the event, which represents 2,5 metric tons by step. All the vehicles have a structure in the objective to have a strong...

Posté par haribocbeaulavie à 23:01 - Commentaires […] - Permalien [#]

Tags: caravan, le Tour de France, partnership

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15 décembre 2011

Haribo and its slogan

What does Haribo mean? The company was created in 1920 by Hans Riegel. He was born in 1893 in Bonn, Germany. Haribo is an acronym defined by: HA for Hans RI for Riegel BO for Bonn The slogan: According to the international aspect of the brand, Slogans...

Posté par haribocbeaulavie à 22:23 - Commentaires […] - Permalien [#]

Tags: slogan

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15 décembre 2011

HARIBO Identity prism - Kapferer -

Posté par haribocbeaulavie à 20:56 - Commentaires […] - Permalien [#]

Tags: Identity, kapferer, prism

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15 décembre 2011

SWOT

Strengths: 99% assisted reputation for 15-24 years old consumers. Leader in the market with 35% market share in France International brand Varied offer and strong innovative policy High communication : ads, sponsoring, partnerships... Strong adaptability...

Posté par haribocbeaulavie à 10:03 - Commentaires […] - Permalien [#]

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14 décembre 2011

Haribo and its competitors's positioning

By Anne-Lise

Posté par haribocbeaulavie à 11:11 - Commentaires […] - Permalien [#]

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14 décembre 2011

The French Candies Market

By Anne-lise, The French Candy market has a turnover of one billion euros (2006.) It is dominated by foreign companies that own strong brands, then a few familial firms that target precise markets segments. Foreign companies: - Nestlé France: Part of...

Posté par haribocbeaulavie à 10:55 - Commentaires […] - Permalien [#]

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7 décembre 2011

Haribo's Building Blocks (Dyson).

Posted by Anne-Lise

Posté par haribocbeaulavie à 20:47 - Commentaires […] - Permalien [#]

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