SWOT

Strengths:

99% assisted reputation for 15-24 years old consumers.

Leader in the market with 35% market share in France

International brand

Varied offer and strong innovative policy

High communication : ads, sponsoring, partnerships...

Strong adaptability to consumer ways of life

Well known mascot

Weaknesses

Strong brand image, obligation to keep strong communication.

Act instinctively, without market researchs

Opportunities:

Industry in growth

Growth perspectives in European market

Sweet consumption in rising

New innovative opportunities

Threats:

Drop of consumption with the economic crisis

French are poor sweet consumers instead of other european countries

Obesity troubles and taxes

Strong competition