Articles populaires – The Sweety World of Haribo

21 novembre 2011

Co-branding Hummel/Haribo: High collection!

As the first ever, Hummel has designed fashion shoes featuring some of the world’s most famous sweets: ‘Rotella’, ‘Piratos’ and ‘Guldbamser’ from the sweet manufacturer HARIBO. Two icons meet and a fashion classic is born, one that puts a smile on your...

Posté par haribocbeaulavie à 09:57 - Commentaires […] - Permalien [#]

Tags: Haribo, Hummel, shoes, co-branding

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27 novembre 2011

Haribo at Montparnasse railway station!

Haribo opened its first candies kiosk at Montparnasse railway station. It is its second point of sales (after the factory store) of direct distribution channel. It is playful, modern and colored, like the brand. The whole range of candies is displayed...

Posté par haribocbeaulavie à 21:14 - Commentaires […] - Permalien [#]

Tags: Haribo, Kiosk, station

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15 décembre 2011

Haribo and "Le Tour de France"

Haribo is one of the historic sponsor of the famous cycle race "Le Tour de France". Haribo distribute 1,500,000 candy bags during the event, which represents 2,5 metric tons by step. All the vehicles have a structure in the objective to have a strong...

Posté par haribocbeaulavie à 23:01 - Commentaires […] - Permalien [#]

Tags: caravan, le Tour de France, partnership

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8 novembre 2011

Some Sweet Figures

By Anne-Lise The French candy market has a turnover of nearly two million euros. It is composed of five categories: Bubblegum are first with a total turnover of 590 million Euros. In second position are “children” candies (€450 millions turnover). Pocket...

Posté par haribocbeaulavie à 17:54 - Commentaires […] - Permalien [#]

Tags: bonbons, marché de la confiserie

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6 novembre 2011

Haribo Kid's Cup

Haribo Kids’ Cup was created in 2010 by the French Sandrine Medenburo, the ex-number 1 in Golf. This event begins with thirty-three different qualifying rounds throughout France, Italia and Switzerland. It ends with the prestigious Evian Master course:...

Posté par haribocbeaulavie à 16:07 - Commentaires […] - Permalien [#]

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24 novembre 2011

Haribo brand strategy

Competition is really hard on the candy market. Actors have to fight to promote their products offer and not to be overtaken. This market is saturated because of many of competitors such as Cemoi, Lutti, Chupa Chups or Kraft. Nonetheless, Haribo is the...

Posté par haribocbeaulavie à 17:29 - Commentaires […] - Permalien [#]

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14 décembre 2011

The French Candies Market

By Anne-lise, The French Candy market has a turnover of one billion euros (2006.) It is dominated by foreign companies that own strong brands, then a few familial firms that target precise markets segments. Foreign companies: - Nestlé France: Part of...

Posté par haribocbeaulavie à 10:55 - Commentaires […] - Permalien [#]

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15 décembre 2011

SWOT

Strengths: 99% assisted reputation for 15-24 years old consumers. Leader in the market with 35% market share in France International brand Varied offer and strong innovative policy High communication : ads, sponsoring, partnerships... Strong adaptability...

Posté par haribocbeaulavie à 10:03 - Commentaires […] - Permalien [#]

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2 novembre 2011

My Haribo Recipes/ Mes recettes Haribo

If you think about a red sweet with a strawberry taste, what comes to your mind ? Tagada® ! If you think about a multitude of little rounded multicolored sweets ? Dragibus® ... This is a real pleasure for both children and adults ! What was your first...

Posté par haribocbeaulavie à 11:31 - Commentaires […] - Permalien [#]

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15 décembre 2011

Haribo and its slogan

What does Haribo mean? The company was created in 1920 by Hans Riegel. He was born in 1893 in Bonn, Germany. Haribo is an acronym defined by: HA for Hans RI for Riegel BO for Bonn The slogan: According to the international aspect of the brand, Slogans...

Posté par haribocbeaulavie à 22:23 - Commentaires […] - Permalien [#]

Tags: slogan

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25 novembre 2011

Who are the candies consumers?

By Anne-Lise We can distinguish five main categories of candies consumers. 1. Addicts and greedy consumers. • They love children candies (79%) and bubble-gums (62%), but also many other kinds of candies which they eat very regularly, for all occasions:...

Posté par haribocbeaulavie à 19:17 - Commentaires […] - Permalien [#]

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17 octobre 2011

Haribo, soon overtaxed?

Haribo, soon overtaxed? Whereas the battle against obesity is now a national issue in many western countries, French farm-produce industries dread an additional tax on products considered as too fat or too sweet. Barely one month after Hungarians, Danish...

Posté par haribocbeaulavie à 17:07 - Commentaires […] - Permalien [#]

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15 décembre 2011

HARIBO Identity prism - Kapferer -

Posté par haribocbeaulavie à 20:56 - Commentaires […] - Permalien [#]

Tags: Identity, kapferer, prism

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7 décembre 2011

Haribo's Building Blocks (Dyson).

Posted by Anne-Lise

Posté par haribocbeaulavie à 20:47 - Commentaires […] - Permalien [#]

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14 décembre 2011

Haribo and its competitors's positioning

By Anne-Lise

Posté par haribocbeaulavie à 11:11 - Commentaires […] - Permalien [#]

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21 novembre 2011

Haribo & Hummel create the new fashion shoes!

Posté par haribocbeaulavie à 18:59 - Commentaires […] - Permalien [#]

Tags: Haribo, Hummel, co-branding

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8 novembre 2011

Haribo & "Le tour de France", a long story!

HARIBO AU COEUR DE LA CARAVANE DU TOUR DE FRANCE

Posté par haribocbeaulavie à 18:19 - Commentaires […] - Permalien [#]

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4 novembre 2011

Which product do you associate to Haribo?

Which product do you associate to Haribo? In your mind, Haribo is: Dragibus Chamallows Frites Bananes CARenSAC Fraises tagada Oursons Schtroumpfs Hari Crocos Résultats

Posté par haribocbeaulavie à 15:14 - Commentaires […] - Permalien [#]

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8 novembre 2011

Haribo, also for grown-ups!

Illuminati - Pub Haribo 2012 Calendrier Maya par Harlock18

Posté par haribocbeaulavie à 18:54 - Commentaires […] - Permalien [#]

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21 novembre 2011

TangFastics!

Posté par haribocbeaulavie à 19:05 - Commentaires […] - Permalien [#]

Tags: Haribo, UK

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17 octobre 2011

Haribo Klaxon ad

Posté par haribocbeaulavie à 17:18 - Commentaires […] - Permalien [#]

Tags: publicité

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