Haribo and its slogan

What does Haribo mean?

The company was created in 1920 by Hans Riegel. He was born in 1893 in Bonn, Germany. Haribo is an acronym defined by:

HA for Hans
RI for Riegel
BO for Bonn

The slogan:

According to the international aspect of the brand, Slogans are used in various languages around the world seem to be variations on the same theme, written with rhythms in most languages.

In French: “Haribo c’est beau la vie, pour les grands et les petits”
In English: « Kids and grown-up love it so, the happy world of Haribo »
In Italian: “Haribo è la bontà – che si gusta ad ogni età”
In Portuguese: “Haribo doces sabores – para os pequenos e os maiores”
In Spanish: “Vive un sabor mágico, ven al mundo Haribo”

The main objective of the slogan is to convey the vitality, the open spirit of the brand and fun.

Comments

[Hariboter]

In German : "Haribo macht kinder froh und erwachsene ebenso"